Got taken to a shop on an industrial retail park today. The shop was called ‘Sports World’. I had never been to ‘Sports World’ before. For it is not the type of shop name that I’d presume to have much relevance to me.
For some reason (possibly due to its moniker), I imagined ‘Sports World’ would sell ‘Sports’ from around the ‘World’. Or at least various equipment from the ‘World’ of ‘Sports’. There was a little bit of sporting equipment – a few balls, and some other bits and bobs. But not much. At least not enough to justify a name called ‘Sports World’.
Mostly, ‘Sports World’ sold a range of clothes and footwear. The type of clothes and footwear sold at ‘Sport World’ were those I see most commonly adorned by people who populate the queue in the pasty shop ‘Greggs’, with their tracksuits and their trainers and their pale greasy faces.
To be honest, those people do not look particularly indulgent of a ‘World’ of ‘Sport’. Is the name ‘Sports World’ actually supposed to be ironic?
Given such logic, and liberal license, maybe Greggs could rename themselves ‘The Health Food’ shop.
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